Marketing Engineer

Job Description

Job Description What is the opportunity? Role Description As a key member of the AI Discoverability team within Marketing, you will help accelerate our content creation and insight gathering practice. Working closely with the Sr. Manager of AI Discoverability, you will build systems for scalable content creation by using AI agents to their full potential and streamlining operations where it's needed most. You will uncover insights from marketing data and deeply embed yourselves in the various functions of the department to spot opportunities to improve. This role is ideal for a driven, AI-enabled and growth-minded professional, looking to excel in a fast-paced iterative environment. Key Accountabilities Support SEO and AEO (Answer Engine Optimization) initiatives through data-driven insights and content recommendations Build and optimize AI agent workflows to automate repetitive marketing content tasks and improve team efficiency Collaborate with cross-functional marketing teams to identify process and content improvement opportunities Analyze marketing performance data using visualization tools Monitor key metrics across search and AI platforms, reporting trends and competitive intelligence Assist in implementing data collection systems to measure content effectiveness and visibility Maintain organized documentation of workflows and process improvements Support the team in testing and iterating on AI-powered marketing experiments Contribute to the development of scalable content strategies informed by analytics and AI capabilities Job Requirements Must-Have Self-starter mentality seeking continuous learning development opportunities Post-secondary degree/diploma in Marketing, Computer Science / Software Engineering, Data Analytics, or related with 1-3 years of relevant experience Experience in marketing functions within fast-paced and high-volume environments Demonstrated interest or experience with AI tools, agents, or workflow automation platforms Strong understanding of digital marketing fundamentals, SEO principles, and content strategy Track record of using AI tools effectively through clear prompting and iterative refinement Advanced proficiency in Microsoft Excel (pivot tables, formulas, data analysis) Excellent analytical thinking with ability to extract insights from data and translate them into action Outstanding organizational skills and attention to detail with proven ability to manage multiple projects Exceptional written and verbal communication skills for cross-functional collaboration Comfort working in ambiguous environments and resourcefulness in problem-solving with available tools Foundational coding knowledge (Python, JavaScript, or similar languages) Must be able to work in-office in Toronto, with 1-2 day remote flexibility a week Nice-to-Have Experience with data visualization tools Familiarity with web analytics platforms Understanding of Answer Engine Optimization (AEO) and AI search Experience building reusable prompt t

Required Skills