Sr. Data Analyst – Campaign Delivery, NBA CIDM

Job Description

Job Description What is the opportunity? ​ Serving as the RBC “Centre of Expertise” within the Next Best Action (NBA) Delivery team in the deployment of data-driven, targeted client communications for Next Best Action. You will champion and successfully manage through uncertainty and change in a fast-paced environment while leading and supporting team members through the process, and keeping them focused on business priorities Work with Campaign Design Managers to integrate, build code and execute effective and efficient direct marketing. Responsible for the build and deployment of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers. This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python/ Teradata). The candidate selected will be responsible for integrating, building code and executing effective and efficient direct marketing as well as migrating existing campaigns to a new platform (SAS to Lumina – Jupiter Notebooks). This role is considered and execution type role and not a reporting/analytics role. What will you do? Provide complete, accurate and timely Campaign Execution that meets the business objectives Responsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channels Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business need Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes. Highly skilled at data mining Responsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign results Demonstrate leadership in process improvement, and coding efficiency Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and team Act as Peer coach and shares best practice with team Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards Train and mentor new team members, as needed What do you need to succeed? Must-have: 3 years specialty expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python) Attention to detail and time management is critical. Strong Analytical mindset Ability to build strong lateral relationships through influence Strong project management and implementation skills - time management Strong problem resolution and decision-making sk

Required Skills