Vice President, U.S. Business Marketing

Job Description

Job Description What is the opportunity? RBC Capital Markets' Client and Marketing Strategy team is a high-performing group of marketing professionals supporting the ambitious growth goals of our institutional and corporate client businesses. The Vice President of U.S. Business Marketing) is a strategic B2B marketing role responsible for strategically developing and executing comprehensive marketing strategies that drive awareness and engagement with corporate and private equity sponsor clients across RBC Capital Markets' Global Investment Banking, Corporate Banking, and RBC Clear (Cash Management) businesses. This is a newly created position that serves as the primary marketing partner for some of RBCCM's highest-priority growth businesses. This Vice President will own end-to-end marketing strategy across three interconnected business lines. This role requires a candidate who can translate complex capital markets and banking products into compelling client narratives while building strong partnerships with senior business stakeholders. You will develop positioning frameworks, lead the creation of thought leadership and sales enablement materials, and oversee integrated content strategies that drive measurable client engagement. This is a unique opportunity to shape positioning for strategic growth businesses, lead high-impact marketing initiatives across investment banking and banking solutions while working with senior leaders across business functions, products, and sales. What will you do? The successful candidate will be responsible for the following: Global Investment Banking Own U.S. marketing strategies for GIB's core capital markets products, M&A, ECM, DCM, and Project Finance, and key industry sectors, with an eye for opportunities to showcase cross-sector or cross-product capabilities in high growth business areas. Build and maintain strong relationship management with senior stakeholders, ensuring Marketing remains closely aligned with business priorities, identifies opportunities to support, and executes and delivers against objectives. Drive execution of specific global initiatives and programs in close collaboration with global marketing counterparts to ensure alignment and consistency across regions. Create and execute thought leadership content that positions RBCCM as a market leader in investment banking. Develop narrative frameworks and content strategy that position leadership insights with a compelling and differentiated approach aligned to evolving external market conditions. RBC Clear (Cash Management) Own RBC Clear marketing strategy, positioning RBC Clear as an interconnected solution within the broader institutional banking landscape. Lead sales enablement for RBC Clear, developing credentials materials, product sheets, and digital client-facing content. Create and execute thought leadership content for RBC Clear. Corporate Banking Provide strategic marketing support for Corporate Banking, ensuring initiatives are integr

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