Senior Marketing Manager, Mortgages, RBC Bank

Job Description

Job Description What is the opportunity? The future is full of possibilities. You've been imagining what comes next—where you can lead strategy, drive growth, and help more people realize their dream of U.S. homeownership. This is where that vision becomes reality. RBC Bank is looking for a marketing leader who sees the big picture and knows how to make it happen. You're ready to define how we connect with Real Estate Finance prospects, build meaningful relationships with realtors, and create digital experiences that turn interest into action. What will you do? Define the acquisition strategy. You'll lead how we attract and engage Real Estate Finance prospects across every touchpoint—digital, social, web, mobile, and offline. Your strategy will directly drive line of business goals and shape how we grow. Make marketing investments count. You'll set priorities for paid media and supporting functions, scaling prospect and client acquisition while maximizing business impact and ROI. Every dollar will work toward measurable results. Create integrated programs that work. You'll partner with US and Canadian Marketing, Digital Strategy, Sales, and REF teams to deliver digital marketing programs that connect the dots from awareness to conversion. Tell the story of success. You'll represent Marketing to business stakeholders, sharing performance insights and demonstrating progress in ways that inform decisions and build confidence. Build disciplined client journeys. You'll create treatment plans for REF Acquisition campaigns that bring rigor and clarity to prospect engagement and onboarding. Your work will make the path to conversion smoother and more predictable. Map the full funnel. You'll design top-, middle-, and bottom-of-funnel strategies that grow REF leads and prospects while improving pull-through rates at every stage. Connect digital nurturing to human expertise. You'll enhance top-of-funnel lead conversion by linking digital CTAs with our US Home Advisor team, creating seamless handoffs that serve prospects better. Expand realtor partnerships. You'll grow realtor engagement programs, including ownership of the Cross-border Real Estate Edge microsite, facilitating two-way communication that strengthens these vital relationships. Manage marketing investments strategically. You'll plan, prioritize, allocate, and oversee REF marketing budgets, ensuring resources align with priorities and deliver results. Build awareness through events. You'll partner with US BDO to identify and support real estate events that grow awareness and relationships with external centers of influence. Shape the future of REF. You'll provide thought leadership on ecosystem expansion and go-to-market strategy under the RBC US HomePlus Advantage brand, influencing how we show up in the market. Optimize through partnership. You'll work with RBC Canada and external agencies to deliver against objectives, establishing ongoing processes to track performance, review results, and a

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