Senior Marketing Manager, Product Marketing, RBC Insurance

Job Description

Job Description What is the opportunity? RBC Insurance is seeking a dynamic and strategic Senior Manager, Product Marketing, to lead go-to-market strategies and drive growth for our Life Insurance and Home & Auto portfolios. In this role, you'll combine data-driven marketing expertise with creative innovation to empower our sales teams, advisors, brokers, and consumers across both product lines. You'll own the full marketing lifecycle from strategy and positioning to execution and ROI optimization. This is an excellent opportunity for a marketing leader ready to make an impact in a fast-evolving insurance landscape while leveraging RBC's scale and resources. What will you do? Strategic Leadership & Product Marketing Develop and execute go-to-market strategies for Life Insurance and Home & Auto product lines, translating market insights into compelling value propositions, positioning, and differentiated messaging tailored to advisors, brokers, and prospects Build and maintain strategic relationships across product, sales, enablement, distribution, legal, and compliance teams to ensure marketing initiatives align with business goals and market trends Champion an entrepreneurial and creative approach to developing innovative ideas that stretch the team and push industry boundaries Lead marketing budget allocation and align spending to evolving key priorities, using data-driven decision-making to drive effective ROI B2B & B2C Strategy Empower and enable RBC's proprietary sales teams, third-party advisors, and brokers with insights, tools, and differentiated campaigns to drive lead generation and conversion Design consumer-centric marketing programs across digital, social, content, and traditional media to educate Canadians on insurance solutions and grow direct leads and sales Foster cross-functional collaboration with RBC's broader ecosystem, including Wealth Management and Group Benefits, to leverage synergies and maximize market reach Innovation & Market Insights Monitor competitive landscapes, consumer behavior, and industry trends to identify growth opportunities Champion digital transformation and data-driven decision-making to enhance campaign effectiveness and differentiation Leverage predictive modeling and AI to improve marketing effectiveness and campaign performance Build a test-and-learn culture to innovate and develop new initiatives, applying insights to optimize tactics, accelerate results, and drive continuous improvement Manage budgets, campaign ROI, and performance metrics to optimize marketing investments and demonstrate clear business impact What do you need to succeed? Bachelor's degree in Marketing, Business, or related field 7 years of product marketing experience, preferably in insurance or financial services Proven track record developing and executing successful go-to-market strategies and product launches in B2B and B2C contexts Strong analytical skills with ability to use data to drive marketing decisions and measure perf

Required Skills