Senior Manager, Advisor Marketing

Job Description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What You’ll Be Doing As the Senior Manager, Advisor Marketing within the Wealth Digital, Marketing and Communications team, you will play a pivotal role in shaping and executing the strategic marketing vision for CIBC Wood Gundy and a select group of advisors. Reporting to the Director, Wood Gundy Advisor Marketing, you will lead the development and delivery of integrated marketing campaigns that drive brand awareness, advisor engagement, and client acquisition including lead generation. Acting as a strategic marketing partner to a portfolio of wealth advisors who operate as franchisees within Private Wealth, you will provide tailored guidance, innovative tools, and best practices to empower advisors and accelerate marketing efforts. Your leadership will foster cross-functional collaboration, help elevate CIBC Wood Gundy’s brand presence, and deliver measurable results in client acquisition and advisor retention. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview. How you’ll succeed Marketing campaign strategy - Lead the development and execution of Wood Gundy brand campaigns by collaborating with cross-functional teams and agency partners. Elevate brand awareness, strengthen market positioning, client engagement and advisor retention. Ensure brand consistency across all channels, leveraging insights and data to optimize campaign effectiveness and drive impactful results against defined KPIs. Monitor, analyze and report on campaign metrics to key stakeholders, providing actionable recommendations for continuous improvement. Advisor campaign development and execution – Oversee the creation and implementation of small to mid-scale marketing programs for a portfolio of Wood Gundy Advisors. Partner with Advisory teams and internal / external agency partners to deliver impactful campaigns and collateral—including social media, ads, blogs, brochures, event promotion, presentations and more—driven by data and insights to achieve measurable outcomes. Industry trends - Stay ahead of industry trends and marketing best practices including shifts in consumer behaviour and emerging technologies to help inform the direction of the advisor marketing offering. Marketing governance best practices - Collaborate with Marketing Governance colleagues to help ensure regulatory compliance and uphold marketing best practices. Advisor Marketing team support - Contribute to the ongoing execution of st

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