Campaign Specialist

Job Description

This role tackles developing and executing external communication strategies that enhance the company's presence in the bancassurance market. This position requires a dynamic individual who can effectively convey complex information to diverse audiences across various channels. Position Responsibilities: Develop and implement comprehensive customer communication plans that support the company's objectives in the bancassurance sector. Craft clear, compelling, and consistent messages in support of distribution through multiple channels, including press releases, newsletters, reports, and social media as needed and requested. Creation of marketing materials including but not limited to art cards, posters, social media posts, collaterals and EDMs. Collaborate with marketing, sales, and product teams to ensure alignment and consistency in messaging across all customer touchpoints. Measure the effectiveness of customer communication and campaign initiatives using analytics tools and prepare reports for management review and regular reporting. Maintain a positive public image for the company by managing crisis communication and ensuring transparency and accuracy in all public statements. Monitor industry trends, competitor initiatives and relevant news to provide insights and recommendations for proactive communication strategies. Required Qualifications: Bachelor’s degree in Communications, Marketing, Journalism, or a related field. Proven experience in communications, customer campaigns, marketing, events or a similar role, preferably within the financial services or insurance industry. A keen understanding/relevant experience (3 yrs or more) in the bancassurance or insurance landscape and its unique communication challenges is an advantage. Exceptional written and verbal communication skills, with the ability to convey complex information clearly and in an engaging manner. Strong project management skills, with the ability to manage multiple tasks and deadlines simultaneously. Proficiency in using digital communication tools and platforms, including social media, content creation software and editing. When you join our team: We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html . Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recrui