CRM & Enablement Tools Manager
馃嚚馃嚘Manulife
Job Description
We are seeking a highly skilled and proactive CRM & Enablement Tools Manager to oversee the CRM product roadmap for Retail Investments, acting as the strategic bridge between Sales stakeholders and the delivery team. This individual would lead discovery, translate needs into prioritized user stories, and govern solution design to ensure the simplest scalable solutions, strong data integrity and high user adoption across the organization. The ideal candidate brings deep hands鈥憃n experience with Salesforce, thrives in a dynamic environment with competing priorities, and is naturally inquisitive鈥攕omeone who looks beyond 'what' to understand the 'why.' They don鈥檛 just execute tasks; they identify improvements, anticipate needs, and help elevate our overall CRM and sales enablement ecosystem. In addition, the candidate should demonstrate adaptability and a forward-thinking mindset regarding the integration of emerging AI technologies. Familiarity with the latest AI-powered features in CRM platforms will position the candidate to unlock new opportunities for efficiency and innovation within our sales enablement landscape. Key Responsibilities Business Partnership & Communication Collaborate with Sales, Product, and Marketing teams to understand needs and optimize workflows and tools. Work closely with Technology teams to ensure smooth implementation and high鈥憅uality delivery. Provide training, enablement, and documentation to ensure strong adoption across end users. Support wholesaler selling teams by identifying new capabilities and how they work within roadmap/tech stack that will improve productivity and client engagement CRM (Salesforce) Ownership Serve as the subject matter expert for Salesforce within the Retail Investments business. Manage reporting, dashboards, and data governance processes. Partner with technical teams to translate business requirements into scalable solutions. Identify and implement CRM best practices for both back鈥慹nd configuration and front鈥慹nd user experience. Technology & Tool Management Lead end鈥憈o鈥慹nd implementation, configuration, and enhancements for multiple sales enablement tools concurrently. Own ongoing maintenance, performance monitoring, and issue resolution across systems. Evaluate new technologies and recommend solutions that drive efficiency, usability, and data quality. Proactively identify gaps, inefficiencies, and opportunities for improvement. Qualifications Required 5 years of experience in CRM Management, Sales Enablement, Business Analysis, or similar roles. Strong hands鈥憃n experience with Salesforce (configuration, user support/training, reporting). Deep understanding of the Retail Investments or broader Financial Services industry. Proven ability to manage and implement multiple tools simultaneously. Comfort working with both business users and technical teams. Excellent problem鈥憇olving skills and the ability to work independently with minimal direction. Strong communication and stakeholder鈥憁anagemen
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Manulife