Manager, Digital Media - Media & Campaign Execution

Job Description

Position Summary... We’re looking for a Manager, Digital Media who will lead end-to-end execution of media campaigns across VIZIO’s Device and Platform businesses. This role is responsible for translating media strategy into precise, high-quality campaign execution across multiple channels. You’ll partner closely with our Media Agency, Walmart Marketing, Analytics and cross-functional teams to ensure campaigns are delivered accurately, optimized effectively and measured against clear performance goals. What you'll do... Lead end-to-end execution of integrated digital media campaigns across channels such as META, TikTok, YouTube, DSP, CTV & more, ensuring accuracy, consistency and alignment with business goals. Collaborate with Analytics teams to co-develop a comprehensive media reporting framework designed to track KPIs and performance across campaigns. Build and maintain strong relationships with Walmart media teams to drive alignment, visibility, and executional excellence as VIZIO continues integrating within Walmart Oversee relationships across multiple agency partners to ensure efficient planning, trafficking, reporting, and optimization. Champion paid media initiatives by developing KPI-rooted plans that deliver measurable results across VIZIO’s Device and Platform businesses. Partner cross- functionally with Product Marketing, B2C Marketing, Analytics, Finance and external agencies to connect media plans to total brand strategy. Oversee the development of campaign briefs, trafficking documentation, timelines and performance reviews to ensure smooth execution across channels. Identify optimization opportunities and process improvements to evolve VIZIO’s paid media strategy and operational excellence. Support the alignment of VIZIO Events to overarching marketing priorities and key moments, helping bring to life various consumer-facing events What you’ll bring: Hands-on experience managing paid media campaign execution and optimization. Strong understanding of paid media KPIs, reporting and performance measurement. Experience working with media agencies and/or retail media partners Highly detail-oriented with the ability to manage multiple campaigns, timelines and stakeholders. Strong cross-functional collaboration skills and a process-driven mindset. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive

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