Head of Influencer Marketing (m/f/d)

Job Description

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life. What began as an idea in 2022 is today a rapidly growing e-Com/DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 – now is the perfect time to join. This is a high-impact role where you will take our i nfluencer channel to new heights – owning “classic” Influencer Marketing (incl. commission-based creators) and taking Partnership Ads with high-performing creators to the next level. Aufgaben You own the Influencer channel end-to-end , incl. defining the strategy, setting operational priorities and building the operating model to further scale profitable new-customer growth You lead the execution engine – from seeding and contracting of new creators (fixed fee- and commission-based) to briefing, content planning, analysis, and optimization, for both “classic influencer” marketing and partnership ads (amplified via paid social channels) You steer budget allocation and forecasting , and manage performance based on key KPIs (e.g. Reach, CPM, CTR, CVR, NC, CAC) – making data-driven decisions and provide clear guidelines to the team for creator search, selection, investments, and scaling opportunities You lead weekly performance analyses and creator/content reviews with structured reporting and run additional deep dives where needed, translating insights into clear, actionable optimization measures You manage and develop a small team , setting clear priorities and continuously improving processes, tools, and infrastructure – with a strong focus on AI and automation You collaborate closely with Paid Social, Data/Analytics, Operations, and Product , ensuring seamless execution of activations incl. Partnership Ads across the funnel You monitor market trends, competitors, and best practices across D2C and e-commerce, proactively identifying and testing new growth opportunities and approaches Qualifikation You bring 6+ years of experience in Influencer Marketing within e-commerce/D2C , with a strong focus on performance (beyond pure brand/awareness) – ideally with first leadership experience to manage and develop a small team You have owned the influencer channel end-to-end , including strategy, budget planning & forecasting, execution, and performance analysis, with clear accountability for results You are analytically strong and always on top of your numbers , understand the relevant KPIs (Reach, CPM, CTR, CVR, CAC & NC) and can define clear optimization areas and actions based on the results along the entire customer journey You excel in communication, negotiation, and relationship management , building strong, profitable long-term partnerships with creators and agencies You have strong ownership and drive to scale – you take initiati

Required Skills