Marketing Manager, Home Financing Lifecycle Marketing

Job Description

Application Deadline: 05/03/2026 Address: 33 Dundas Street West Job Family Group: Marketing Here’s the person we’re seeking to join our team: You have a strong interest in Home Financing market and business and bring intellectual curiosity about home financing economics, the mortgage market, and evolving customer behaviour. You enjoy digging into customer, market, and performance insights to understand what’s really driving decisions — and you know how to turn those insights into clear, actionable marketing strategies. You’re comfortable moving from analysis to action, translating learnings into practical next steps that improve customer experiences, influence behaviour across the lifecycle, and support sustained business growth. You’re a creative marketer with a strong ability to copywrite, putting yourself in the shoes of your audience comes naturally to you. When it comes to attention to detail, others strive to be as detail orientated and organized as you are. You have an unwavering commitment to delivering with excellence and at your highest quality. You proactively seek feedback and use it in furthering your skills and knowledge. You’re adept at building strong relationships and can manage multiple deliverables at once. But most importantly: you want to be a part of a culture of problem-solving, smart, and collaborative team members who are committed to producing high-quality marketing support that helps with the growth and retention of our BMO Home Financing customer base. The Marketing Manager, Home Financing is accountable for executing marketing strategies and tactics to help meet business objectives of Home Financing, while maintaining a strong and collaborative relationship with our product partners to help drive retention and renewals. In this role, you will translate Home Financing program strategies into marketing communication tactics, create relevant marketing materials that adhere to brand strategy and are compliant with legal and regulatory disclosure requirements, optimize where needed to drive measurable impact against business results, and implement marketing materials across multiple channels including email, direct mail, digital and more. 85%: Campaign & Initiative Execution 10%: Marketing Planning 5%: Risk Management & Control Campaign & Initiative Execution: Support lifecycle thought leadership by contributing to the development and evolution of customer‑centric communications for existing Home Financing clients, ensuring messaging is clear, relevant, and aligned to business objectives across the customer journey. Lead the end ‑ to ‑ end execution of targeted campaigns and initiatives , including planning and delivery timelines, copywriting, stakeholder reviews and approvals, translation, launch coordination, and post‑launch fulfillment, ensuring flawless execution across all stages. Proactively manage stakeholder engagement by clearly socializing initiative objectives , requirements, risks, and timelines with relevant p

Required Skills