Senior Product Manager, Retail Products - Deposits

Job Description

Manulife Bank is seeking a dynamic and results-oriented Senior Product Manager to play a pivotal role in innovating our deposits product suite, driving growth, and enhancing customer retention. With a passion for delivering exceptional customer experience and market competitive products and services, the Senior Product Manager will be instrumental in leading initiatives that achieve deposit balance growth, improve retention and align with our overall deposit product portfolio strategy. At Manulife Bank, we think big, obsess about our customers, and achieve success together. As a Senior Product Manager, you will collaborate closely with the Product Director and team on key projects and initiatives that address business opportunities and challenges. This position requires working effectively with internal and external partners to implement strategies that grow deposit balances, optimize costs, streamline processes, and elevate advisor & customer experience. Position Responsibilities: Product Management: Collaborate with the team to support the management and strategic alignment of deposit products with business goals and advisor & customer needs. Build roadmaps and complete new product launches and enhancements, including changes to features, benefits, and pricing, by coordinating with relevant partners to ensure successful implementation. Assist in implementing deposit portfolio strategies that balance sales, customer experience, risk management, and profitability by using insights and feedback from partners. Partner with Treasury & Finance in supporting portfolio forecasting and product rate setting to achieve growth, retention, and engagement goals, with input from cross-functional teams. Monitor competitive offerings and stay informed about market trends, sharing insights with partners to refine product strategy. Act as a key partner in updating product collateral, such as applications, letters, and forms, ensuring consistency with the overall product vision and strategy. Driving Growth & Enhancing Retention: ​Partner with Sales, Growth & Go to Market teams to implement strategies that support new customer acquisition and retention, and foster balance growth. Design and implement effective deposit campaigns to attract and retain customers, boosting deposit balances. Monitor and analyze campaign performance, using data-driven insights to optimize results. Influence key deposit metrics, including new account acquisition, balance growth and retention, and customer NPS. Track and manage deposit fund flows, including inflows, outflows, attrition, and retention, while ensuring alignment with strategic goals. Stakeholder Engagement & Influence: Build and maintain strong relationships with key internal partners, including Sales, Marketing, Analytics and Reporting, Operations, Finance, Treasury, and Compliance, to collaboratively drive pivotal initiatives and achieve shared objectives. Work with internal and external partners and influence without autho

Required Skills