Staff, Product Manager, Audience Targeting Products

Job Description

Position Summary... What you'll do... We are looking for a Staff Product Manager to help reimagine customer-centric advertising through Walmart's audience targeting products. You will partner closely with stakeholders across data, science, marketing, and engineering to build audience targeting products which bring relevant ads to Walmart customers and help advertisers achieve their objectives. Duties: · Drive end-to-end product lifecycle from requirements, research, analysis, technical specifications, development, testing, through launch. · Define vision and strategies for audience targeting. Use domain expertise, internal and external best practices, identify market opportunities, build business cases, and measure success. · Build and manage a product roadmap. Align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, and drive prioritization. · Build collaborative relationships with cross-functional stakeholders. Share product roadmaps, seek feedback from business, product, engineering, and customers. Influence and secure buy-in from executive leadership. · Conduct industry and competitive analysis to understand the emerging trends in advertising industry to identify future opportunities. Identify customer segments and product market fit to inform product roadmap. · Partner with internal teams to create unique, compelling experiences that benefit Walmart customers and advertisers. Skills required: Experience defining and managing end to end product roadmaps, strategies, and scaling products. Experience leading technology product design, analysis, development, and system integration. Experience working in agile technology development and executing requirements analysis, creating user stories, reviewing technical approaches, leading reviews, and launching. Experience with testing activities, including system integration testing, A/B testing, smoke testing, and regression testing. Experience with advertising technology platforms (ad servers, data management platforms, demand side platforms, etc.). Experience with Audience Targeting and/or Privacy Product Management is a bonus. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave

Required Skills