Digital Marketing Manager - Paid Social, Programmatic & Creative

Job Description

Work Location: Mount Laurel, New Jersey, United States of America Hours: 40 Pay Details: $91,000 - $145,600 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Line of Business: Marketing Job Description: The US Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance through best-in-class strategy, execution, and innovation across digital channels. As part of the Digital Growth Marketing team, you will join a Center of Excellence for Paid Social, Display, and Paid Digital Creative. This is one of several cross-functional centers of excellence responsible for delivering profitable growth across the US Bank, servicing Deposits, Lending & Credit Cards, and Commercial Banking. Our COE of subject matter experts leads strategy and execution for Paid Social and Display, supported by our media agency of record. We also oversee Paid Digital Creative Strategy to turn platform and industry insights into performant ads alongside our creative agency. You will collaborate across cross-functional teams and agencies, actively problem solve, and adapt quickly to changing business demands. A successful candidate in this role will have a proven track record of scaling quality conversion outcomes using Paid Social and Programmatic campaigns, with significant experience across Meta, LinkedIn, & Programmatic Performance Marketing. You are comfortable executing hands-on-keyboard in Meta Ads, and up to date on the latest paid social best practices. You have optimized paid social and programmatic channels to improve ROI. You understand the role that creative effectiveness plays in digital marketing performance. You lead paid media experiments and build measurement plans to demonstrate business impact. You have experience analyzing campaign, audience and creative results to inform business strategies. You craft compelling, insights-based presentations for senior business leaders. You are excited by the ever-evolving future of digital marketing. You have a strong point of view, and a drive to leave things better than you found them. As a natural innovator and digital native, you will develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth. The Digital Marketing Manager is a marketing subject matter exp

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